Overview

User experience design (UXD) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.

The User Experience (UX) course imparts how to design usable, useful, and desirable digital interfaces (e.g., websites, mobile/tablet apps, etc.) from a user-centered perspective. While UX is a field in its own right, UX skills are becoming increasingly important. Drawing from the Human-Computer Interaction (HCI) discipline, UXD methods help delegates to understand users and their contexts.


Duration

5 days

Outline



UXD Principles
■ What is UXD? ■ Designing for multi-device environments ■ What you need to master ■ What are you trying to communicate? ■ Why is user experience important?

The UXD Ecosystem
■ Identify the project parameters ■ Brand presence ■ Marketing campaign ■ Content source ■ eCommerce applications ■ Social networking applications ■ Responsive considerations

Proposal preparation
■ Creating the proposal ■ Title page ■ Executive summary ■ Project outline and approach ■ Assumptions ■ Deliverables ■ Project scoping ■ Legal considerations ■ Pricing and payment structures ■ Statements of work

Project approach
■ Project objectives ■ UXD process ■ Waterfall / Agile / Modified approaches

Business objectives
■ Status quo analysis ■ Heuristic analysis ■ Stakeholder input ■ Roles and responsibilities ■ Consolidating outcomes

User Research
■ Research basics ■ User group definitions ■ Research techniques ■ Contextual inquiry ■ Research analysis ■ Content Strategy ■ Personas ■ Advanced personas ■ The empathy map ■ When, where, who, what, why and how of UXD ■ Content strategy longevity ■ Tips on content

Transitioning - Definition to Design
■ Ideation ■ Visualisation ■ Storyboarding essentials ■ Prioritization ■ Maintaining good tension ■ Conflict management ■ Documentation

UXD Design Principles
■ Visual design ■ Unity and variety ■ Focal point ■ Economy of elements ■ Balance and proportion ■ Interaction ■ Association and affordance ■ Economy of motion ■ Responsive design ■ Pschycology ■ The effects of good UXD design ■ Flow and Interaction ■ Guiding principles

Sitemaps and flow tasks
■ Tools of the trade ■ Pagestack ■ Decision points ■ Conditions ■ Common errors ■ Misalignment ■ Typographic considerations ■ Task flows ■ Swim lanes

Wireframing and Annotating
■ Annotating essentials ■ Wireframing essentials ■ Toolkits ■ Wireframing 101 ■ Sample processing ■ Sketching ■ Digital wireframes ■ Visual design ■ Responsive design ■ Wireframes vs Prototypes

Prototyping models
■ Prototyping boundaries ■ Wireframing vs realistic prototypes ■ HTML and WYSIWYG editors ■ Designer tools for prototyping ■ Designer / developer workflows ■ Post-prototyping

Design user testing
■ Visual design mockups exploration ■ Choosing a design testing approach ■ Qualitative and quantitative research ■ In-person and remote research ■ Moderated and automated techniques ■ Usability testing ■ Research ■ Logistics ■ Facilitation ■ Analysing results ■ Crafting recommendations

From design to development
■ Visual design ■ Development ■ Quality assurance ■ Alpha testing ■ Launching your project ■ Support ■ Post launch activities ■ Analytics ■ Post mortem

Flexible Content Strategies
■ Approaching content strategies ■ Flex content creation ■ CMS’s ■ Delivering across devices ■ Delivering across apps ■ Flexible architecture ■ Personalising content



*Please note that we offer free electronic support to clients on content covered on our courses.